Yes, your paid search manager will be monitoring your advertising campaigns every time which means 24*7. If ads are not performing well, we will pause them and tweak your campaign.
In addition, your paid search manager will be optimising your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.